How to inexpensively build your brand.

Insights and hacks into building your brand or repositioning your fitness brand without breaking the bank.

In late 2020 and heading into 2021 it is critical for all businesses in the fitness, health and wellness industry to revisit their marketing initiatives.

In the age of Covid pretty much everyone’s brand has taken a beating. Even if you have continued through the pandemic without much disturbance to your business you are still in a position to either build your brand identity and market share.

Call us at 1-888-908-6932 or email sam@promotionalproductdirect.com

What about Social Media marketing?

Good point, you and 2.3 billion other Facebook and Instagram users can sit in front of your computer and hashtag your little hearts out. Social Media is dead, dead, dead.

In the beginning it looked like the savior to all of our marketing needs. We could snap a picture and share and they’d be a path to your door. The problem with this idea is everyone though the same.

Ask yourself the following question. Do YOU go on FaceBook or Insta to be your only influencer for decisions? Probably not.

What about Google Ads?

Have you tried to speak to Google Ads in the last year? Its a joke. They have outsourced all ad support to the Philippines. The wait times are forever and the service sucks.

Even if you get an ad up and running (along with everyone else) you may be paying as much as $3 or $4 per click! Did you know this? You can go broke on PPC (pay per click) before you get one new single client.

Call us at 1-888-908-6932 or email sam@promotionalproductdirect.com

Newspaper Ads?

You’re joking, right?

Radio Advertising?

People only listen to radio while driving, yet when you buy the best priced radio ads 80% of the ads run while no one is driving, or listening. If you buy drive time ads, then they are waaaay too expensive. Plus, with Covid and people working from home, less people are actually commuting.

Nope, your most effective and cost-effective marketing is promotional products!

Promotional products are useful tangible items imprinted with an advertiser’s name, logo or message designed to increase brand awareness among consumers.

Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.

88% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them.

How to use promotional swag when not at a tradeshow.

Tradeshows are toast for now. They will be back but not this year.

You may only be familiar with using swag at a trade show but promotional products are far more versatile than that. They are in fact, the most effective marketing tool at your fingertips.

Call us at 1-888-908-6932 or email sam@promotionalproductdirect.com

Inexpensive? Yes!

Here’s and idea. The Pop Phone Socket. Everyone has a smartphone, everyone wants a popsocket. Get your logo on it, give it to your clients and prospects, put it in an old school letter and mail it to your guys, give it to your employees to use.

Every time someone uses their phone, on average, over 90 times a day!, they see your logo. Now that’s brand building.

Want to know more…? of course you do! Call 1-888-908-6932 or email us-click here.