Mr. Olympia 2019 is fast approaching. Have you got your trade show swag yet?
Trade shows in the fitness industry like The Arnolds, Olympia, Fit Expo etc are prime places for fitness businesses of all sizes and shapes to get their marketing groove on. One of the main purposes of the trade show is to get your logo imprinted into the customer mind (both new and current customers) and to encourage them to come to your booth and if you really hit a home run, take away something from the booth with your logo on it that gets flashed around to other like-minded people. Sound easy, but not so easy as it seems.