Let’s face it, with Gyms, Fitness Centers and an active lifestyle all but shut down for the most of the last year we can all use some exercise.
The Covid pandemic was brutal on business, life and for most of all, our weight gain. They don’t call it the “quarantine 15″ for nothing!
As the country emerges from the pandemic and businesses get back to doing business. It is predicted there will be an enormous return to both fitness and to business marketing.
Your business identity needs to look fit!
The first thing the savvy business marketer will want to do is to look fit. They will want their returning customers and the customers they are trying to capture to see that not only did their business survive the pandemic but is actually in great shape and ready to rock.
These are the key product drivers in the fitness category.